To make sure we could attract our audience the best way possible we done some market research on our target audience. We conducted a pre production questionnaire in which we could find what our audience want in the film. This included sound, props, settings etc in which we used the results to influence our final film outcome. We had killing in the opening scenes to get the audiences attention straight away. This was also shown to be popular in our questionnaire. Non-diegetic sounds were highly wanted by the participants of our survey. We used a low drone sound to create tension and to make the audience feel something was about to happen.
Our storyline is very gripping because the audience is constantly asking questions, like who is the girl? is she a ghost? why is she killing people?. This will be revealed later on but it attracts the viewers to carry on watching. Also by having the opening set in a school, the audience can already relate to it. The use of CCTV means that the viewers feel they are seeing something live and that they can see more than the characters. This makes them "on-edge" about what is going to happen.
By combining the pre production questionnaire results and research into other horror film openings we feel Rosie will attract the audience straight away and the storyline will make them continue watching throughout the film.
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